About Emaar X
Born from years of hands-on procurement experience in Saudi Arabia's construction industry. We built the platform we wished existed — so you never have to compare quotations by hand again.
Our Vision
To become the operating system for construction procurement in the Middle East — where every contractor gets the best price, every supplier gets found, and every transaction is transparent. We are building the infrastructure that turns Saudi Arabia's 500 billion SAR construction market into a fully digital, AI-powered ecosystem.
Our Mission
To take the hard-won wisdom of construction professionals and turn it into technology that works for everyone. We automate the quotation process from weeks to minutes, match contractors with the right suppliers using AI, and give both sides full transparency on pricing, availability, and delivery — so they can focus on building, not paperwork.
Our Story
For years, Amar Alnisani worked at the heart of Saudi Arabia's construction supply chain — manually comparing Excel spreadsheets full of quotations, calling suppliers one by one, and negotiating prices across fragmented vendor networks. He saw the same inefficiencies repeat on every project: weeks wasted gathering quotes, no transparency on pricing, and no way to compare vendors at scale.
Amar didn't just see the problem — he lived it. So he teamed up with Chadi Abi Fadel, an AI engineer and data scientist, to crystallize that hard-won industry wisdom into something that could transform the entire procurement process. Together, they set out to build the platform Amar wished he had from day one.
EMAAR X is the result: an AI-powered marketplace that automates what Amar spent years doing by hand. From intelligent vendor matching to AI-generated quotation comparisons, every feature is rooted in real procurement experience — not theory. Aligned with Saudi Vision 2030, EMAAR X is building the infrastructure to modernize the Kingdom's construction supply chain, starting with the contractors and suppliers who need it most.
Our Values
The principles that guide everything we build and every partnership we form.
Innovation
We leverage cutting-edge AI technology to solve real procurement challenges, constantly pushing the boundaries of what is possible in construction supply chain management.
Transparency
Every transaction, quote, and vendor score on our platform is fully transparent. No hidden fees, no opaque pricing -- just honest, data-driven procurement.
Reliability
Our platform is built for uptime and accuracy. From 99% quote precision to 24/7 availability, we deliver dependable performance that businesses can count on.
Partnership
We grow when our users grow. We invest in long-term relationships with contractors and suppliers, providing the tools and support they need to succeed.
Our Leadership
A passionate team committed to transforming construction procurement in Saudi Arabia.
Amar Alnisani
Founder & CEO
After years of manually matching suppliers to contractors across Saudi Arabia — comparing Excel sheets, chasing quotations, negotiating prices by phone — Amar set out to build the platform he wished existed. His deep, hands-on knowledge of construction procurement is the foundation EMAAR X is built on.
Chadi Abi Fadel
CTO
Software engineer turned data scientist with a Master's from UNSW and MIT training in Applied Data Science. Specializes in AI agent architectures, local LLM deployment, and production-grade intelligent systems. Leads the engineering behind EMAAR X's AI workforce and procurement automation platform.
Join the Future of Procurement
Whether you are a contractor looking for better pricing or a supplier seeking new customers, Emaar X is your platform.